Blog 1 — Future's Past | San Diego Video and Film Production Company

On our recent commercial shoot with Lalo, we filmed with 3 different families at 3 different locations over 3 days to highlight the different ways their range of products can be used.

What we love seeing is everything from pre-production, principal filming, and post-production come together! We had 2 weeks of pre-production to prepare for this shoot, which included crewing up our team, budgeting, securing rentals, coordination and scheduling, and location scouting (not to mention, we location scouted just a day before our first day of filming).

We worked closely with the Creative Director to get everything we could think of ready for our shoot days within a short time frame, and with the mood board and elements we had ready like pre-selecting a library of music that fits the tone of the shoot, picking up gear and prepping our grip van and camera gear, we were ready for filming!

We had so much fun working with our awesome crew alongside the families who brought out real joy, laughter, and funny moments with their kiddos that we were able to capture on film. We are so excited to see everyone’s hard work materialize into this cute commercial, it truly is a pleasure and each project we have an opportunity to work on is just another one for the books!